Two Outta Three Ain't Bad

When developing software, especially as a contractor, a useful choice to give the client is:

• Small
• Fast
• Cheap

Pick two!

Similarly, when marketing software development or the resulting software, the choices are:

• Good (Quality)
• Fast (Performance)
• Cheap (Value)

Pick two!

Although I think these rules of thumb are still true, one should consider that Bill Gates' and Microsoft's fortunes have grown to almost Midas-like proportions by not always choosing even one.